Effective Date: July 21, 2025
ORIENJOY INTERNATIONAL COMPANY LIMITED (6/F, Manulife Place, 348 Kwun Tong Road, Kowloon, Hong Kong, China) and its affiliates worldwide (hereinafter referred to as "ORIENJOY," "we," "us," and "our") are committed to protecting your privacy. Please read and understand this Privacy Policy (hereinafter referred to as the "Policy"), especially the terms in bold, before submitting personal information to ORIENJOY. The Policy applies to to websites, products, and services that display or link to the Privacy Policy. By reading and clicking to agree to this Policy, you confirm that you are providing your personal information voluntarily and hereby consent to our processing of your personal information for the purposes and in the manner described herein.
Please note that we may review and revise the Policy from time to time, so the terms may change accordingly. Please review this Policy periodically to stay informed of the latest version. Your continued use of our services following such changes will constitute your acceptance of the revised Policy. We will notify you through one or more ways, such as by email, a notice on our website, or a pop-up window, if we make material changes to the Privacy Policy.
If you are a minor (i.e., under the age of legal majority in your jurisdiction), please read the Policy carefully with your parent or legal guardian. Guardian's consent is required before you may use our products and/or services and provide us with your information, especially if you are under the age of 13 (for users in Hong Kong, Macao, and Taiwan) or a different minimum age for consent under the laws of your jurisdiction. If your guardian does not consent to your use of our services or the provision of your information in accordance with the Policy, you must immediately cease using our products and/or services. You may contact us at [heroslandcs@gmail.com], for example, to request the deletion of any personal information that may have been provided.
This Policy describes how ORIENJOY handles your personal information, but it may not address all possible information handling scenarios. ORIENJOY may publish information about the collection of product- or service-specific information in supplemental policies or notices provided when the information is collected. If you have any question or complaint about the Privacy Policy, please contact us at [heroslandcs@gmail.com].
The Policy is designed to help you understand the following:
The Types of Personal Data We Collect and Process
Why We Collect and Process Your Personal Data
Marketing and Promotional Communications (If any)
Cookies and Similar Technologies
How We Share, Transfer, and Publicly Disclose Your Personal Data
How We Retain, Store, and Protect Your Personal Data
Your Rights Regarding Your Personal Data
The Types of Personal Data We Collect and Process
Account Registration Information. When you create an account, we may collect your account ID and username, and create a password to help you create and manage your account and to provide game login services.
In-Service Account Information. We may also collect account information related to our services, such as your nickname, username, account ID, and account level.
Information from Associated Social Media Accounts. If you choose to log in to our services through a social media account, we may obtain your social media account information (including your username or nickname) from third parties (e.g., Facebook, Google Play). Such information will be added to your account information.
Profile information. You may choose to create a profile in our services (where such features are available) by setting up a nickname, creating a personal signature, a game character ID, and filling out other optional fields.
Game data. We process information related to in-game services and features, including logs of your logins, items, top-ups, account binding changes, virtual currency changes, general activity, as well as in-game identifiers, operating system information, and process logs, and game crash reports, in order to ensure the security of your account to create a fair, healthy, and safe gaming environment.
Payment and Transaction data. To process your transactions, we will collect your top-up and consumption records so you can track your transaction history. These records are sensitive personal information, and their collection is necessary to complete transactions in ORIENJOY games. Without such information, the transaction will not be completed.
Chat data. If you use the chat features in our services (e.g., in-game chat), we may process information about your interactions with other players through text, images, voice, video, and other means, to filter content we deem to be sexually explicit, violent, abusive, politically sensitive, related to malvertising, or otherwise inappropriate.
User-generated content (UGC). We process all UGC, including information you post through our services, all feedback provided to us, as well as information you post, comment on, or follow within any of our content or services.
Customer Support information. When you use the customer support services,, manage your information, cancel your account, or are eligible for a prize from an event we host, we may collect the information (including the forms of text/image/audio/video/call records) you provide, including your name, contact phone number, shipping address, and email address. Please be aware that if your communication with customer services involves sensitive account or personal issues, we may ask you to provide your name, cell phone number, and a government-issued identification number for verification. The sensitive information is for verification purposes only.
Device Information. To ensure our services function correctly, maintain the operation of the basic game features, optimize the performance of game products, enhance your gaming experience, and secure your account, we will collect information about your IP address, device model, operating system type and version, Unique Device Identifier (Such as UUID), userAgent, network type, and device language. To collect the information, we will request the necessary device permissions. Please be aware that these permissions are essential for providing core game features, and refusing them will result in your inability to use the game.
Please understand that our features and services are constantly being updated and developed. If a new feature or service requires the collection of your information for purposes not included in this Policy, we will explain the content, scope, and purpose of the collection to you separately through the website, pop-up windows, and other means in order to obtain your consent before proceeding.
Why We Collect and Process Your Personal Data
We use your information to provide our services and for operational purposes necessary for their performance. The legal basis for this processing is the performance of our contract with you. These purposes include:
To enable your use of and access to our services, or to restrict the same;
To allow you to create and manage your account and personal data;
To facilitate the download and installation of our game, including any related troubleshooting;
To provide you with the services you request and fulfill our contractual obligations to you;
To analyze and manage our services for internal purposes such as system administration, user support, security, fraud detection, verifying account ownership, archiving, and/or backup;
To fix bugs or errors, improve our services, and respond to user needs and preferences, including through language and location customization, personalized support and instructions, and other responses;
To develop new services or products and improve the user experience;
To verify and confirm payments, ensure payment security, maintain transaction histories, and resolve subsequent payment disputes;
To communicate with users (including by sending SMS messages and/or push notifications) and take action against violations;
To provide you with customer support;
To provide you with up-to-date announcements and other information related to our services;
To provide software validation, upgrades, and management, and notify you of special events;
To enable your participation in our events and contests;
To prevent malicious content and ensure a safe and positive online environment within our services;
To ensure safe and stable operations;
To provide a fair gaming environment, including through the prevention of cheating;
To improve the functionality and quality of our services;
To fulfill our obligations under applicable laws and regulations and to respond to requests from government authorities;
To establish, exercise, or defend legal claims;
To analyze, profile, segment, combine, and/or update all collected data in order to improve service quality and provide a better user experience;
To protect the integrity, information security, and financial security of our services or users, to comply with our legal obligations, and to enforce the Terms of Services or other restrictions on your use of our services; and/or
For any other purpose disclosed to you at the time the information is collected.
In accordance with applicable laws, regulations, and national standards, we may collect and process your personal information without your consent in the following cases:
To fulfill our obligations or exercise our rights under this0 Privacy Policy or any other agreement;
To exchange information with other companies or organizations as permitted by law, for the purpose of legal compliance and protecting the interests, property, or safety of ourselves, our affiliates, our partners, you, other users, or the public;
At your reasonable request, to assist in resolving disputes or controversies you may have with others;
To comply with a valid request from an administrative, law enforcement, or judicial authority;
To collect information from publicly available sources, such as lawful news reports and government information disclosures;
Where necessary to enter into and fulfill a contract at your request;
Where necessary to maintain the safety and stability of our products or services;
For academic or research institutions to conduct statistical or academic research in the public interest, provided that any personal information contained in the results is de-identified before being publicly shared;
In response to a request from your legal guardian; or
In other circumstances stipulated by law or regulation, or where collection and use are in the public interest.
Marketing and Promotional Communications (If any)
With your consent, we may send you marketing communications about products, services and events that may be of interest to you. This may include invitations to participate in promotional activities, market research, or satisfaction surveys. If you no longer wish to receive these communications, you may opt out at any time by following the unsubscribe instructions provided in the communication.
Cookies and Similar Technologies
We and our third-party partners use cookies and similar tracking technologies (including web beacons, log files, scripts, and eTags), hereinafter "Tracking Technologies," to provide and enhance our services. A Cookie is a small data file placed on your computer or mobile device that helps us provide specific features and functionality. The use of Tracking Technologies by third-party partners is governed by their own privacy policies. We encourage you to review their policies to understand how they collect and use your information. You can typically manage or reject our Cookies and other Tracking Technologies through your browser or device settings. For more details, see https://www.aboutcookies.org/. Please be aware that disabling Tracking Technologies may, in some cases, affect your secure access to, or the functionality of, our products and services.
Regarding the installation, operation, and rejection of Cookies: You may allow or block Cookies by adjusting your web browser's settings.
Edge: Click on the settings menu in the upper right corner of your web browser > select "Cookies and Site Permissions" > Manage and Delete Cookies and Site Data.
Chrome: Click on the Settings menu in the upper right corner of your web browser > select "Privacy and Security" > click on "Cookies and Other Site Data."
Whale: Click on the Settings menu in the upper right corner of your web browser > select "Privacy" > click on "Cookies and Other Site Data."
Android: Settings > Google > Ads > Delete advertising ID.
iOS: Settings > Privacy and Security > Apple Advertising > Turn off Personalized Ads
Disabling certain Tracking Technologies may prevent you from using some of the personalized features of our services.
How We Share, Transfer, and Publicly Disclose Your Personal Data
Sharing
In general, we will not share your personal information with any company, organization, or individual, except in the following circumstances:
Sharing with explicit consent: After obtaining your explicit consent, we will share your personal information with other parties.
For legal and compliance purposes: We may share your personal information to comply with applicable laws and regulations, or in response to a mandatory request or legal process from a competent government authority.
To protect rights and safety: To the extent required or permitted by law, we may provide your personal information to third parties where necessary to protect the interests, property, or safety of ORIENJOY, our users, or the public from harm.
Sharing with our affiliates: We may share personal information among the affiliates of ORIENJOY. However, we will only share personal information, and such sharing is bound by the purposes stated in this Policy. Our affiliates are required to implement equivalent security measures to protect your personal information in accordance with this Policy.
Sharing with authorized partners: To provide certain services to you, we may share some of your personal information with our authorized partners. This sharing is conducted solely for the lawful, legitimate, necessary, specific, and explicit purposes stated in this Policy, and we will only share the personal information for the provision of such services to enhance customer service and user experience.
To fulfill agreements: To fulfill our obligations and exercise our rights under this Privacy Policy or any other agreement we have you.
Transfer
In general, we will not transfer your personal information with any company, organization, or individual, except in the following circumstances:
With your explicit consent: We will transfer your personal information to other parties after obtaining your explicit consent;
In the event of a merger, acquisition, or similar transaction: If we are involved in a merger, acquisition, asset transfer, or bankruptcy liquidation where a transfer of personal information is necessary, we will inform you of the situation. We will require the new entity holding your personal information to continue to be bound by this Policy; otherwise, we will require that entity to obtain your consent anew.
Public Disclosure
We will only disclose your personal information under the following circumstances and subject to appropriate security measures:
With your explicit consent: To disclose the personal information you specify, using a method to which you have agreed;
For legal compliance: To comply with the mandatory requirements of laws, regulations or a competent administrative or judicial authority; or
In business transactions: In the event of a reorganization, combination, or bankruptcy proceeding, your personal information may be disclosed to the transaction counterparty.
Exceptions for Sharing and Public Disclosure
In accordance with applicable laws, regulations, and national standards, we may share or publicly disclose your personal information without your prior consent in the following circumstances:
To fulfill our obligations or exercise our rights under this Privacy Policy or any other agreement we have with you;
To exchange information with other companies or organizations as permitted by law, for the purpose of legal compliance and protecting the interests, property, or safety of ourselves, our affiliates, our partners, you, other users, or the public;
At your reasonable request, to assist in resolving disputes or controversies with others;
To comply with a valid request from an administrative, law enforcement, or judicial authority;
When the information has been made publicly available from legitimate sources, such as lawful news reports and government information disclosures;
Where necessary to enter into and perform a contract at your request;
Where necessary to maintain the safety and stability of our products or services;
For academic or research institutions to conduct statistical or academic research in the public interest, provided that any personal information contained in the results is de-identified before being publicly shared;
In response to a request from your legal guardian; or
In other circumstances stipulated by law or regulation, or where sharing or public disclosure is in the public interest.
How We Retain, Store, and Protect Your Personal Data
Retention of Personal Data
We will retain your personal data for the period necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. The retention period for specific personal data may vary based on the scenario, product, and service. The criteria we use to determine the retention periods include: The time required to fulfill the business purpose for which the data was collected, which includes providing our products and services, maintaining relevant transaction and business records, controlling and improving the performance and quality of our products and services, ensuring system, product, and service security, responding to potential user inquiries or complaints, and troubleshooting issues; whether you have consented to a longer retention period; and whether a retention period is required by applicable laws or contracts. So long as your account remains active and is required to provide you with the services, we will retain your registration information.
Storage of Personal Data
Way and Duration of Storage
We will store your personal data in a secure manner (e.g. locally on your device or in a database).
In general, we will only retain your personal data for the minimum period necessary for the purposes specified in this Policy and as required by applicable laws and regulations.
Notification upon Service Discontinuation
In the event that our products or services are discontinued, we will issue public announcements or notifications in accordance with relevant laws and regulations, and will protect your legitimate rights and interests as required by law.
While we are committed to protecting your personal data, please note that due to technological constraints and inherent risk limitations, no security measure is infallible. You should understand that the systems and communication networks you use to access the ORIENJOY's services may be compromised by factors beyond our reasonable control.
Protection of Personal Data
We take the security of your personal data very seriously. We use appropriate physical, administrative, and technical safeguards to protect your personal data from unauthorized access, disclosure, use, modification, damage, or loss. For example, we use encryption technology to ensure data confidentiality; we employ protection mechanisms to prevent data from malicious attacks; we deploy access control mechanisms to ensure that only authorized personnel can access personal data; we conduct security and privacy protection training courses to enhance employees' awareness of the importance of protecting personal data.
Please understand that the Internet is not an absolutely secure environment. Communication methods such as email and instant messaging cannot be guaranteed to be fully encrypted, and we recommend that you not send your personal data by these methods. You are responsible for keeping your account number, password, and other personal data confidential. We recommend setting a complex password to protect your account. Any disclosure of the aforementioned information may lead to losses and could have adverse consequences for you. If you find that your account number, password, and other information may have been compromised, please contact us immediately so that we can take appropriate measures to prevent or mitigate related losses.
Please understand that, despite our efforts, due to technological constraints and inherent risk limitations, we cannot always guarantee the 100% security of information. You acknowledge that the systems and communication networks you use to access the ORIENJOY's services may experience issues due to circumstances beyond our reasonable control.
In the unfortunate event of a information security incident, we will, in accordance with applicable laws and regulations, promptly inform you of: the basic circumstances and potential impact of the security incident; the remedial measures we have taken or will take; recommendations for how you can independently prevent and reduce risks; and remedies available to you. We will also promptly notify you of relevant information about the incident through methods such as website announcements or pop-up alerts. Where it is impracticable to notify the data subjects individually, we will issue a public announcement in a reasonable and effective manner. Furthermore, we will proactively report on the handling of the incident to regulatory authorities as required.
Your Rights Regarding Your Personal Data
Right of Access
You have the right to access your basic game account personal data (including character avatar, nickname, UID (game account number), and other personal data, subject to specific game settings) and game history information (such as character level, score, or other game-specific information) by clicking on [Avatar] within the game. You may also contact us by clicking on the [Problems] > [Customer Support] button on the in-game login page, or through the feedback channels set out in the "How to Contact Us" section of this Policy.
Right to Rectification
You have the right to correct or complete your basic game account personal data (including character avatar and nickname, subject to specific game settings) by clicking on [Avatar] within the game. You may also contact us by clicking on the [Problems] > [Customer Support] button on the in-game login page, or through the feedback channels set out in the "How to Contact Us" section of this Policy.
Right to Deletion (Erasure)
You may contact customer support to request the deletion of your personal data by clicking the [Problems] - [Customer Support] button on the in-game login page, or through the feedback channels set out in the "How to Contact Us" section of this Policy.
Unless otherwise stipulated by law, when you request to delete your personal data or cancel your account, we may not immediately delete the corresponding information from our backup systems. However, we will cease to process it and will delete it during a subsequent backup update. Once the relevant information is deleted or the account is canceled, it cannot be recovered, so please operate with caution. We will process your request within fifteen working days after receiving your request and verifying your identity. If we decide to approve your deletion request, we will also notify the third parties who obtained your personal data, requesting that they promptly delete it, unless otherwise required by law or if such third parties have obtained your separate consent.
Account Cancellation
We provide you with a process to cancel your account. Provided that you meet the conditions set out in our Account Cancellation Notice and comply with applicable laws and regulations, you may request account cancellation by clicking on the [Problems] > [Customer Support] button on the in-game login page, or through the feedback channels set out in the "How to Contact Us" section of this Policy. We will process your request within fifteen working days after receiving your request and verifying your identity.
After your account is canceled, we will cease to provide you with all or part of the game services and, at your request, will delete or anonymize your personal data, unless otherwise required by law. Once the relevant information is deleted or the account is canceled, it cannot be recovered, so please operate with caution.
Right to Withdraw Consent
You may choose whether or not to provide us with personal data. You have the right to change the scope of your consent for our continued collection of your Personal Data or to withdraw your consent entirely by deleting information, disabling device functions, or canceling your account. You may also contact us to withdraw your consent by clicking on the [Problems] > [Customer Support] button on the in-game login page, or through the feedback channels set out in the "How to Contact Us" section of this Policy.
If you withdraw your consent, we may no longer be able to provide you with the corresponding services that relied on that consent, and we will no longer process your corresponding Personal Data for those purposes. However, your decision to withdraw consent will not affect the lawfulness of any processing carried out on the basis of your prior consent.
Information You Share Publicly
Some of ORIENJOY game functions allow you to broaden your social network and publicly share certain information. This information may include: Information about yourself; Content that you upload or post; and Your responses to content uploaded or posted by others. Please be aware that as long as you do not delete the information you share, it may remain in the public domain. Even after you delete it, copies may be independently cached, stored, or otherwise retained by other users or third parties not under our control. You are solely responsible for the information you choose to make public through these features. Therefore, we strongly advise you to carefully consider what you share. We shall not be liable for the use, misuse, or disclosure of any information or content that you voluntarily make public.
Protection of Minors
We will only use or disclose Personal Data collected from minors when it is permitted by law, with the express parental or guardian consent, or where necessary to protect the vital interests of a child.
If you are the the parent or legal guardian of a minor, please ensure that the minor under your guardianship is using our products or services only with your authorization and consent. If you have any questions about the personal data of a minor under your guardianship, please contact us through the means set forth in this Privacy Policy.
Notifications and Amendments
In order to provide you with better services, we may modify the terms of this Policy at the appropriate time in accordance with the updates of the ORIENJOY's services and the relevant requirements of laws and regulations. Such modifications constitute part of this Policy. Please read the updated Privacy Policy carefully. By continuing to use ORIENJOY's services, you are deemed to have agreed to our collection, processing, or use of your personal data in accordance with the updated Privacy Policy. For material changes, we will also provide a more prominent notice (including push notifications, pop-up window alerts, or other means).
Responsibility for Information Protection
ORIENJOY is responsible for matters relating to this Privacy Policy. If you have any questions or complaints about this Privacy Policy, or wish to exercise any of your rights hereunder, please contact our designated department.
Department: Data Protection Office/Privacy Department
Email: privacyherosland@gmail.com
Contact Us
The entity responsible for responding to your requests, contacting you, and providing you with products or services (i.e., the "data controller") is either ORIENJOY or the specific entity with which you have entered into a contract regarding the processing of your Personal Data.
For general questions about this Policy or our data protection practices, you may contact us by emailing your written questions, comments, or suggestions to heroslandcs@gmail.com.
We will respond to your questions, comments, or suggestions within fifteen working days after receiving them and verifying your user identity.